The Next Era of RGM Starts Here

Asif Iqbal Memon currently holds the position of Head of Commercial Strategy at Unilever’s Personal Care Business Group. With a career spanning 16 years, Asif has accumulated a wealth of experience in Revenue Management, Commercial Strategy, Marketing and General Management. His expertise extends across diverse regions, including the UK, Europe, the Middle East, and North Africa. He has contributed significantly to renowned companies such as Unilever, Procter & Gamble, and L’Oreal, showcasing his strategic prowess and leadership skills in the dynamic and competitive landscape of the consumer goods industry. 

Andrés is a executive with over 15 years of international experience across strategy, sales, marketing, and supply chain. He has held leadership roles in Kenvue (formerly Johnson & Johnson), Kimberly-Clark, Unilever, and Deloitte. 

Currently serving as Global Head of Revenue Management at Kenvue, Andrés leads a cross-regional team focused on pricing, portfolio, and promotion strategy. He previously served as Director of Strategy EMEA, where he led the operational separation of Kenvue from J&J. 

Amongst his prior experiences, Andrés has been regional RGM lead for Europe in several companies, managed a business of over €1.3B in Brazil, acted as Chief of Staff of regional CEO, and worked as a consultant specializing in M&A. 

Andrés holds master’s degrees in Industrial Engineering and a masters in Automation Engineering, he is fluent in four languages and passionate about coaching and cooking. 

Selen Günaydın is Head of Net Revenue Management at Arla Foods, where she plays a key role in driving the company’s growth and profitability ambitions across European markets and leading the global rollout of NRM capabilities. 

With 15 years of experience in the FMCG sector, Selen has held diverse roles across Marketing, Commercial, and Revenue Management functions, including nine years within the Coca-Cola system. She specializes in driving sustainable growth through strategic revenue management pillars and unlocking value across the business. 

She holds a Bachelor’s degree in Computer Science and a Master’s degree in Industrial Engineering from the Nottingham University Business School. 

Ilia Keshishev is a senior commercial leader with nearly 15 years in FMCG, specializing in Revenue Growth Management at scale. As Global RGM Lead at Danone, Ilia strengthens global RGM capability with a focus on mix management, promotion optimization, and the core enablers that turn analytics into execution. Across multiple large business units in highly volatile, competitive markets, Ilia has helped deliver sustained, profitable growth while building high-performing RGM teams and elevating commercial excellence. 
He believes RGM is not a function – it’s a mindset: a practical way of thinking that connects everyday decisions across functions to disciplined, repeatable profitable growth. 

Experienced IT Leader with a 23+ year track record in CPG, pharma, agriculture, and health industries. Driving global digital transformation and high-performing teams. Expertise in Revenue Growth Management (RGM), Trade Promotion Management (Salesforce, XTEL, RGMInsight, Siebel, VisualFabriq and others), RGM Analytics from individual RGM pillars to holistic/unconstrained optimization, digital retail execution, CRM, and sales automation. Strong combination of business acumen and extensive technical experience to deliver innovative solutions and business sustainable growth. 

Amitesh is a seasoned Revenue Growth Management (RGM) leader with a proven track record of blending strategy, technology, data, analytics, and change management to deliver transformative results. With extensive experience across diverse categories and regions—including the US, China, and EMEA—he has driven RGM capabilities globally, from conceptualisation to execution. Currently leading Haleon’s global customer and data analytics function as part of Commercial Excellence, he plays a pivotal role in unlocking growth through data-driven insights and strategic decision-making. Passionate about simplifying complexity and enabling teams, Amitesh brings a sharp focus on innovation, impact, and long-term value creation. 

Hasan Guliyev is a Senior Commercial Excellence Leader specializing in solving complex commercial challenges by bridging data-driven strategy with behavioral design. Currently leading Revenue Growth Management across the DACH region at BIC, Hasan has spent nearly a decade architecting commercial turnarounds and growth frameworks within the FMCG/CPG sector. 

With a background in Behavioral Economics and Finance, he is recognized for translating deep commercial data and shopper psychology into sustainable P&L growth. His work in redefining pricing, promotion, and portfolio frameworks has been honored with global internal best-practice awards. A regular keynote speaker at global RGM forums, Hasan is a leading voice on optimizing commercial decision systems to navigate polarized markets and embedding RGM as a strategic pillar for long-term value creation.

Senior FMCG executive with 20+ years’ experience across Europe and APAC, delivering topline growth, transformation and P&L performance. Led strategy and revenue growth for a £1bn+ business at Diageo and served on the executive leadership team of Imperial Brands Australasia. Expertise in commercial Strategy & value creation, commercial excellence, Revenue Growth Management, business planning and category strategy.