{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-04-01T13:18:04","modified_gmt":"2026-04-01T13:18:04","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/fmcg-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-d958972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d958972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b67c2e7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b67c2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ae2dd elementor-widget elementor-widget-heading\" data-id=\"08ae2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EPP 6<sup>th<\/sup> FMCG\/CPG Revenue Growth Management <br>Forum Europe 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f563264 elementor-widget elementor-widget-heading\" data-id=\"f563264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form <strong>once<\/strong> to unlock all current and future content &#8211; no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Instant Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-02b39d4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"02b39d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2623d1f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2623d1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e25ac77 elementor-widget elementor-widget-image\" data-id=\"e25ac77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf-724x1024.jpg\" class=\"attachment-large size-large wp-image-5022\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf.jpg 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8493b47 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8493b47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d26a71a elementor-widget elementor-widget-heading\" data-id=\"d26a71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EPP Predictions: Revenue Growth Management in Europe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab17c1a elementor-widget elementor-widget-heading\" data-id=\"ab17c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Predictions, Priorities &amp; Paths to Profitable Growth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cd403 elementor-widget elementor-widget-text-editor\" data-id=\"32cd403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Download this original EPP whitepaper featuring exclusive insights into how Revenue Growth Management in Europe is entering a new phase. Based on perspectives from senior RGM leaders at BIC, Danone and Arla Foods, it explores the real challenges shaping FMCG today, including retailer power, private label growth, AI adoption and increasing data complexity.<\/span><\/p><p>The paper highlights a critical shift. Success no longer depends on strategy alone, but on the ability to turn insight into consistent, cross functional commercial execution in a more demanding market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632dde6 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"632dde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get  Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-631acbc e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"631acbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1fff22f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1fff22f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9b37c elementor-widget elementor-widget-image\" data-id=\"1a9b37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG-725x1024.jpg\" class=\"attachment-large size-large wp-image-4862\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG-725x1024.jpg 725w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG-768x1085.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG-1087x1536.jpg 1087w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCG-EU-Cover-Maximizing-the-value-of-RM-XTEL-BCG.jpg 1241w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e0f802c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e0f802c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb86000 elementor-widget elementor-widget-heading\" data-id=\"bb86000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maximizing the value of Revenue Management:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aab89 elementor-widget elementor-widget-heading\" data-id=\"16aab89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The C-level playbook for ROI and driving profitable growth <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679a122 elementor-widget elementor-widget-text-editor\" data-id=\"679a122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Trade spend is one of the largest investments in the CPG P and L, yet most companies still struggle to convert it into measurable growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This C level playbook provides a practical roadmap for senior commercial leaders to unlock incremental net revenue, improve ROI, and align pricing, promotion, assortment, and trade terms through a more integrated and AI enabled Revenue Management approach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Download the whitepaper to assess your current capabilities, identify gaps, and take clear action toward building a scalable engine of profitable growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e0c94 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"79e0c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get  Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c9f6ea6 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c9f6ea6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7df62a5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7df62a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe4aef elementor-widget elementor-widget-image\" data-id=\"2fe4aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025-1024x1024.png\" class=\"attachment-large size-large wp-image-4754\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025-1024x1024.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025-300x300.png 300w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025-150x150.png 150w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025-768x768.png 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/02\/FMCGCPG-EU-2025.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e5431a5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e5431a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6998025 elementor-widget elementor-widget-heading\" data-id=\"6998025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unlocking Quality Revenue Growth through consumer-centric PPA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff703d elementor-widget elementor-widget-text-editor\" data-id=\"6ff703d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">In this on-demand keynote from the EPP FMCG\/CPG RGM Forum Europe 2025, <strong>Cecilia Mallen Wiechers &#8211; Global RGM Director &#8211; PepsiCo<\/strong>, shares how FMCG organisations can drive quality revenue growth through consumer-centric price-pack architecture (PPA), improved promotion effectiveness, and smarter navigation of regulatory change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f09310 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7f09310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get  Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b59908c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b59908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b6b8ce9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b6b8ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55556f elementor-widget elementor-widget-image\" data-id=\"e55556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/elementor\/thumbs\/FMCG-EU25-Visted-Content-Cover-re5ul3mew5uy3d24frzi1n925d32mzpgaow8s66ce0.png\" title=\"FMCG EU25 Visted Content Cover\" alt=\"FMCG EU25 Visted Content Cover\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e51c99c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e51c99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4780 elementor-widget elementor-widget-heading\" data-id=\"d3d4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step It Up with Term Trades<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36432a1 elementor-widget elementor-widget-text-editor\" data-id=\"36432a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"71\" data-end=\"422\">Download our guide, created by our partner Vistex, to learn how to reduce costs, mitigate risks, and unlock profitable growth. Discover why traditional trade terms need to evolve, the three essential steps to success\u2014Digitalization, Analysis, and Joint Business Planning\u2014and how to transition from reactive cost-splitting to proactive margin building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226fd8a elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"226fd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get  Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b469625 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b469625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-81b0ac6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"81b0ac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b98aab elementor-widget elementor-widget-image\" data-id=\"6b98aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy-212x300.jpg\" class=\"attachment-medium size-medium wp-image-3512\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2025\/03\/The-Revenue-Manager-of-Tomorrow-Buynomics-Whitepaper_page-0001-Copy.jpg 1241w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-eae9420 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"eae9420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99e1c03 elementor-widget elementor-widget-heading\" data-id=\"99e1c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Revenue Manager of Tomorrow \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-007c7ee elementor-widget elementor-widget-text-editor\" data-id=\"007c7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Revenue Manager of Tomorrow explores the transformation of revenue growth management (RGM) in CPG companies. As market complexity increases, companies are shifting from siloed decision-making to integrated RGM teams. The next phase of this evolution involves AI-driven, data-rich solutions that replace outdated pricing and promotion models. Traditional methods often fail to capture the combined impact of pricing, promotions, and product mix, leading to suboptimal decisions. Future revenue managers will need to focus less on manual data analysis and more on orchestrating AI-powered insights to drive profitability. Embracing these technologies is key to staying competitive in a rapidly changing landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b0173 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"95b0173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=2021&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get  Access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-023570a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"023570a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e88ccb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e88ccb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8526a8 elementor-widget elementor-widget-image\" data-id=\"a8526a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg\" class=\"attachment-large size-large wp-image-1807\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1.jpg 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f171a36 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f171a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5b450 elementor-widget elementor-widget-heading\" data-id=\"df5b450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SOLVING THE PARADOX OF FAIR PRICES\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f50c80 elementor-widget elementor-widget-text-editor\" data-id=\"2f50c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article from BCG discusses the paradox of fair pricing and explores how price variation can be economically advantageos for companies. This article recommends to embrace price variation, justifying it transparently, and leaving some value for customers. In doing so, companies can benefit themselves and customers while adapting to cultural norms and societal fairness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-87689d2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"87689d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e8ea2b8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e8ea2b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57762c7 elementor-widget elementor-widget-image\" data-id=\"57762c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"610\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/vtgvwxinuyamp9s2.jpg\" class=\"attachment-large size-large wp-image-1808\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/vtgvwxinuyamp9s2.jpg 439w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/vtgvwxinuyamp9s2-216x300.jpg 216w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-400435f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"400435f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedb5d9 elementor-widget elementor-widget-heading\" data-id=\"dedb5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FROM CHAOS TO CLARITY: TRANSFORMING YOUR BUSINESS WITH PRICING SOFTWARE\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616f63f elementor-widget elementor-widget-text-editor\" data-id=\"616f63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s ever-changing market, organizations face the challenge of maximizing revenue and margins while navigating complex pricing dynamics. Download this whitepaper from Horv\u00e1th to discover how a holistic approach to pricing, combining strategy, advanced software, and data-driven decision-making, holds the key to unlocking pricing excellence. Explore the transformative power of pricing tools, gain insights into their role in centralized management, analytics, optimization, and compliance. Delve into the crucial considerations for selecting the right software and implementing a successful pricing transformation. Join us on this journey towards pricing excellence and discover the untapped potential it holds for your business&#8217;s growth and success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e130ec7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"e130ec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-09a799d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"09a799d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00ea57d elementor-widget elementor-widget-image\" data-id=\"00ea57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/0k1ca73otazoex7l.jpg\" class=\"attachment-large size-large wp-image-1809\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/0k1ca73otazoex7l.jpg 500w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/0k1ca73otazoex7l-300x169.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ab830d4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ab830d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752e7db elementor-widget elementor-widget-heading\" data-id=\"752e7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FORUM PRESENTATION: IMPLEMENTING VARIABLE SERVICES PRICING\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad7c9e elementor-widget elementor-widget-text-editor\" data-id=\"2ad7c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>View this video recording of the presentation \u201cImplementing variable services pricing\u201d by Marcel K\u00f6rner \u2013 Senior Director, Global Services Pricing Strategy \u2013 DELL Technologies, delivered at our past Global Pricing Forum.<br \/>This compelling session, showcases practical examples from DELL Technologies&#8217; own experiences in implementing effective price management strategies. By delving into the intricacies of pricing tailored to individual customer needs, you&#8217;ll gain valuable insights into elevating services attachment rates and driving overall profitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c004920 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c004920\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b576204 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b576204\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb91d elementor-widget elementor-widget-image\" data-id=\"9efb91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms-791x1024.jpg\" class=\"attachment-large size-large wp-image-1810\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms-791x1024.jpg 791w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms-232x300.jpg 232w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms-768x994.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms-1187x1536.jpg 1187w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/kh56q9vvowyislms.jpg 1275w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5b4228e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5b4228e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e937345 elementor-widget elementor-widget-heading\" data-id=\"e937345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">WHITEPAPER: PRICING SUSTAINABILITY \n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc7ae1 elementor-widget elementor-widget-text-editor\" data-id=\"bfc7ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that the top 15 \u00a0\u201cmost sustainable\u201d companies have performed below the S&amp;P 500 over time?\u00a0<br \/>So how can a company gain more benefit from their investment into sustainability? \u00a0<\/p><p>This interesting whitepaper from our partner\u00a0<a href=\"https:\/\/www.vendavo.com\/\" target=\"_blank\" rel=\"noopener\">Vendavo<\/a>\u00a0shares insights into building a framework for sustainability development to select the most suitable pricing approach to optimizing these activities and maximizing your benefits.<\/p><p>Download this whitepaper to discover:<\/p><ul><li>In what customer segment you\u2019ll be able to realize the most value from sustainability efforts.\u00a0<\/li><li>The two methods for building competitive differentiation that leads to price premiums.\u00a0<\/li><li>Real-world examples of companies that have applied these methods.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-24d6c00 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"24d6c00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0802574 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"0802574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e78f139 elementor-widget elementor-widget-image\" data-id=\"e78f139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/odk8nm7yivcubnjb-798x1024.jpg\" class=\"attachment-large size-large wp-image-1811\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/odk8nm7yivcubnjb-798x1024.jpg 798w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/odk8nm7yivcubnjb-234x300.jpg 234w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/odk8nm7yivcubnjb-768x986.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/odk8nm7yivcubnjb.jpg 978w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2b49b58 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2b49b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72613f7 elementor-widget elementor-widget-heading\" data-id=\"72613f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ARTICLE: PRICING STRATEGIES FOR VOLATILE TIMES \n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dae7d8 elementor-widget elementor-widget-text-editor\" data-id=\"2dae7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintaining healthy margins in today&#8217;s market can be challenging \u2013 rising costs, supply chain disruptions, and the threat of an economic downturn make pricing decisions more uncertain than ever.<\/p><p>This article, developed by our partner\u00a0<a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company<\/a>, examines the opportunities and difficulties that B2B companies face and offers a three-step approach that quickly assesses your starting point and identifies the pricing actions you can take to restore margins and improve financial performance.<\/p><p>Download the article and gain a competitive edge in an unpredictable market landscape.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-4e344a9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"4e344a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d561ca1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d561ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ea47f elementor-widget elementor-widget-image\" data-id=\"c1ea47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe-725x1024.jpg\" class=\"attachment-large size-large wp-image-1812\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe-725x1024.jpg 725w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe-768x1085.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe-1087x1536.jpg 1087w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/bkjeeswk8uoglrfe.jpg 1241w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2f87462 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2f87462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7463db3 elementor-widget elementor-widget-heading\" data-id=\"7463db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">THE STATE OF PRICING - FINDING MAGIC IN THE MARGINS AMID UNPRECEDENTED CHALLENGES \n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43641e3 elementor-widget elementor-widget-text-editor\" data-id=\"43641e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s ever-changing business landscape, companies are facing unprecedented challenges \u2013 rising energy costs, record-high inflation, and low consumer confidence. These factors are putting immense pressure on resources and profits, making effective margin management more critical than ever.\u00a0<\/p><p>Amid this turbulence, many businesses are recognizing the benefits of automation. However, navigating the complex world of digital solutions can be intimidating.<\/p><p>Download this whitepaper,\u00a0developed by our partner\u00a0<a href=\"https:\/\/www.flintfox.com\/\" target=\"_blank\" rel=\"noopener\">Flintfox<\/a>, which\u00a0explores how businesses like yours can harness the power of pricing and automation to enhance profits and maintain competitiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-aa2017a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"aa2017a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a24778a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a24778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b9405 elementor-widget elementor-widget-image\" data-id=\"26b9405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp-732x1024.jpg\" class=\"attachment-large size-large wp-image-1813\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp-732x1024.jpg 732w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp-215x300.jpg 215w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp-768x1074.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp-1098x1536.jpg 1098w, https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2024\/08\/r3zywromjppwgahp.jpg 1114w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f535ace e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f535ace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d185cb elementor-widget elementor-widget-heading\" data-id=\"8d185cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">HOW TO STOP AI FROM KILLING THE WOW IN PRICING AND MARKETING\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283992a elementor-widget elementor-widget-text-editor\" data-id=\"283992a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The emergence of AI is rapidly transforming business models,\u00a0offering faster product development and optimized pricing strategies, but also posing risks like analytical convergence and neglecting human biases.<\/p><p>This article, written by our partner\u00a0<a href=\"https:\/\/www.epicconjoint.com\/\" target=\"_blank\" rel=\"noopener\">Epic Conjoint<\/a>,\u00a0explores GenAI&#8217;s impact on the future of pricing and marketing.\u00a0Download this insightful piece to learn about thinking creatively beyond historical data, the dangers of analytical convergence, and the loss of irrational advantages in the evolving AI-driven pricing and marketing landscape. Gain valuable insights into the evolving landscape of pricing and marketing in the age of AI to uncover its full potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPP 6th FMCG\/CPG Revenue Growth Management Forum Europe 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form once to unlock all current and future content &#8211; no repeated sign-ups needed Get Instant Access EPP Predictions: Revenue Growth Management in Europe Predictions, Priorities &amp; Paths to Profitable Growth Download this original EPP whitepaper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026\" \/>\n<meta property=\"og:description\" content=\"EPP 6th FMCG\/CPG Revenue Growth Management Forum Europe 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form once to unlock all current and future content &#8211; no repeated sign-ups needed Get Instant Access EPP Predictions: Revenue Growth Management in Europe Predictions, Priorities &amp; Paths to Profitable Growth Download this original EPP whitepaper [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T13:18:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/wp-content\/uploads\/2026\/04\/Cover_EPP-FMCG_CPG-RGM-Europe-whitepaper-2026.pdf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/fmcg-2026\\\/content\\\/\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/fmcg-2026\\\/content\\\/\",\"name\":\"Content - 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