{"id":5388,"date":"2026-05-18T10:33:53","date_gmt":"2026-05-18T10:33:53","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2026\/?post_type=event_speakers_pages&#038;p=5388"},"modified":"2026-05-21T11:21:14","modified_gmt":"2026-05-21T11:21:14","slug":"gustavo-mendonca-2","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2026\/event_speakers_pages\/gustavo-mendonca-2\/","title":{"rendered":"Gustavo Mendon\u00e7a"},"content":{"rendered":"<p><span class=\"TextRun SCXW141805919 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141805919 BCX0\">I am an artificial intelligence and forecasting enthusiast. Economist &amp; Statistician by training, with 15 years of experience in data analytics and forecasting,\u00a0<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">I\u2019m<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">\u00a0passionate about how AI can transform our lives. My\u00a0<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW141805919 BCX0\">past experience<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">\u00a0ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance,\u00a0<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">\u00a0our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW141805919 BCX0\">behavioral<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">\u00a0economics to transform how the company\u00a0<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">operates<\/span><span class=\"NormalTextRun SCXW141805919 BCX0\">.<\/span><\/span><span class=\"EOP SCXW141805919 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am an artificial intelligence and forecasting enthusiast. Economist &amp; Statistician by training, with 15 years of experience in data analytics and forecasting,\u00a0I\u2019m\u00a0passionate about how AI can transform our lives. My\u00a0past experience\u00a0ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG [&hellip;]<\/p>\n","protected":false},"featured_media":5389,"parent":0,"menu_order":9,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-5388","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gustavo Mendon\u00e7a - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/event_speakers_pages\/gustavo-mendonca-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gustavo Mendon\u00e7a - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026\" \/>\n<meta property=\"og:description\" content=\"I am an artificial intelligence and forecasting enthusiast. Economist &amp; Statistician by training, with 15 years of experience in data analytics and forecasting,\u00a0I\u2019m\u00a0passionate about how AI can transform our lives. 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