{"id":4817,"date":"2026-02-18T10:25:36","date_gmt":"2026-02-18T10:25:36","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2026\/?post_type=event_speakers_pages&#038;p=4817"},"modified":"2026-05-21T11:20:42","modified_gmt":"2026-05-21T11:20:42","slug":"selen-gunaydin","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2026\/event_speakers_pages\/selen-gunaydin\/","title":{"rendered":"Selen G\u00fcnayd\u0131n"},"content":{"rendered":"<p><span data-contrast=\"auto\">Selen G\u00fcnayd\u0131n is Head of Net Revenue Management at Arla Foods, where she plays a key role in driving the company\u2019s growth and profitability ambitions across European markets and\u00a0leading the global rollout of NRM capabilities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With 15 years of experience in the FMCG sector, Selen has held diverse roles across Marketing, Commercial, and Revenue Management functions, including nine years within the Coca-Cola system. She specializes in driving sustainable growth through strategic revenue management pillars and unlocking value across the business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She holds a\u00a0Bachelor\u2019s degree in Computer Science\u00a0and a\u00a0Master\u2019s degree in Industrial Engineering\u00a0from the\u00a0Nottingham University Business School.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selen G\u00fcnayd\u0131n is Head of Net Revenue Management at Arla Foods, where she plays a key role in driving the company\u2019s growth and profitability ambitions across European markets and\u00a0leading the global rollout of NRM capabilities.\u00a0 With 15 years of experience in the FMCG sector, Selen has held diverse roles across Marketing, Commercial, and Revenue Management [&hellip;]<\/p>\n","protected":false},"featured_media":4819,"parent":0,"menu_order":3,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4817","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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