{"id":4671,"date":"2026-01-21T16:51:13","date_gmt":"2026-01-21T16:51:13","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2026\/?post_type=event_speakers_pages&#038;p=4671"},"modified":"2026-05-21T11:13:33","modified_gmt":"2026-05-21T11:13:33","slug":"ana-silva","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2026\/event_speakers_pages\/ana-silva\/","title":{"rendered":"Ana Silva"},"content":{"rendered":"<p><span class=\"TextRun MacChromeBold SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228565433 BCX0\">Ana\u202fSilva<\/span><\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW228565433 BCX0\">\u202fis Head of Channel Development\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">On<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW228565433 BCX0\">\u2011<\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">Trade<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">\u00a0&amp; Revenue Growth Management at Super Bock Group. For\u00a0<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">nearly a<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">\u00a0decade, she has led the company\u2019s\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">revenue<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW228565433 BCX0\">\u2011<\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">growth<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">\u00a0discipline, which she helped\u00a0<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">establish<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">. Her background spans Marketing, Sales and Finance, giving her a practical,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">end<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW228565433 BCX0\">\u2011<\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">to<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW228565433 BCX0\">\u2011<\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">end<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">\u00a0view of how value is created and executed.\u202fAna\u2019s work focuses on pricing architecture, mix, and promotion design, aligning channel strategy with\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">data<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW228565433 BCX0\">\u2011<\/span><span class=\"TextRun SCXW228565433 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228565433 BCX0\">driven<\/span><span class=\"NormalTextRun SCXW228565433 BCX0\">\u00a0insight and execution across domestic and international markets. She previously led Commercial Business Intelligence and Commercial Finance Business Partnering. In each role, she has aimed to translate insight into actions that support sustainable growth.<\/span><\/span><span class=\"EOP SCXW228565433 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ana\u202fSilva\u202fis Head of Channel Development\u00a0On\u2011Trade\u00a0&amp; Revenue Growth Management at Super Bock Group. For\u00a0nearly a\u00a0decade, she has led the company\u2019s\u00a0revenue\u2011growth\u00a0discipline, which she helped\u00a0establish. Her background spans Marketing, Sales and Finance, giving her a practical,\u00a0end\u2011to\u2011end\u00a0view of how value is created and executed.\u202fAna\u2019s work focuses on pricing architecture, mix, and promotion design, aligning channel strategy with\u00a0data\u2011driven\u00a0insight and execution [&hellip;]<\/p>\n","protected":false},"featured_media":4942,"parent":0,"menu_order":15,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4671","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Silva - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2026\/event_speakers_pages\/ana-silva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Silva - EPP FMCG\/CPG Revenue Growth Management Forum Europe 2026\" \/>\n<meta property=\"og:description\" content=\"Ana\u202fSilva\u202fis Head of Channel Development\u00a0On\u2011Trade\u00a0&amp; Revenue Growth Management at Super Bock Group. 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