{"id":3826,"date":"2025-04-22T12:44:58","date_gmt":"2025-04-22T12:44:58","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?post_type=event_speakers_pages&#038;p=3826"},"modified":"2025-04-22T12:49:44","modified_gmt":"2025-04-22T12:49:44","slug":"tom-claydon","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/","title":{"rendered":"Tom Claydon"},"content":{"rendered":"<p>Tom brings nearly a decade of experience helping Consumer Packaged Goods (CPG) companies unlock margin growth through smarter trade strategies, AI-powered tools, and integrated planning solutions. At TELUS Agriculture &amp; Consumer Goods, he leads product strategy with a focus on transforming how teams execute Revenue Growth Management (RGM) \u2014 from trade promotion optimization to predictive analytics. With a background in both the operational and strategic sides of CPG, Tom is passionate about building tools that make work simpler, smarter, and more profitable \u2014 especially in a time where data and AI are reshaping the industry at pace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom brings nearly a decade of experience helping Consumer Packaged Goods (CPG) companies unlock margin growth through smarter trade strategies, AI-powered tools, and integrated planning solutions. At TELUS Agriculture &amp; Consumer Goods, he leads product strategy with a focus on transforming how teams execute Revenue Growth Management (RGM) \u2014 from trade promotion optimization to predictive [&hellip;]<\/p>\n","protected":false},"featured_media":3827,"parent":0,"menu_order":32,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3826","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"og:description\" content=\"Tom brings nearly a decade of experience helping Consumer Packaged Goods (CPG) companies unlock margin growth through smarter trade strategies, AI-powered tools, and integrated planning solutions. At TELUS Agriculture &amp; Consumer Goods, he leads product strategy with a focus on transforming how teams execute Revenue Growth Management (RGM) \u2014 from trade promotion optimization to predictive [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/\" \/>\n<meta property=\"og:site_name\" content=\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T12:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png\" \/>\n\t<meta property=\"og:image:width\" content=\"264\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/\",\"name\":\"Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"isPartOf\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png\",\"datePublished\":\"2025-04-22T12:44:58+00:00\",\"dateModified\":\"2025-04-22T12:49:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png\",\"contentUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png\",\"width\":264,\"height\":246},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Event Speakers\",\"item\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tom Claydon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\",\"name\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"description\":\"Innovative Pricing: Cross-Industry Insights\",\"publisher\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization\",\"name\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png\",\"contentUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png\",\"width\":1662,\"height\":850,\"caption\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\"},\"image\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/","og_locale":"en_US","og_type":"article","og_title":"Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","og_description":"Tom brings nearly a decade of experience helping Consumer Packaged Goods (CPG) companies unlock margin growth through smarter trade strategies, AI-powered tools, and integrated planning solutions. At TELUS Agriculture &amp; Consumer Goods, he leads product strategy with a focus on transforming how teams execute Revenue Growth Management (RGM) \u2014 from trade promotion optimization to predictive [&hellip;]","og_url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/","og_site_name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","article_modified_time":"2025-04-22T12:49:44+00:00","og_image":[{"width":264,"height":246,"url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/","name":"Tom Claydon - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","isPartOf":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage"},"image":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage"},"thumbnailUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png","datePublished":"2025-04-22T12:44:58+00:00","dateModified":"2025-04-22T12:49:44+00:00","breadcrumb":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#primaryimage","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png","contentUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2025\/04\/Tom-Claydon-e1745325889848.png","width":264,"height":246},{"@type":"BreadcrumbList","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/tom-claydon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/events.pricingplatform.com\/fmcg-2025\/"},{"@type":"ListItem","position":2,"name":"Event Speakers","item":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/"},{"@type":"ListItem","position":3,"name":"Tom Claydon"}]},{"@type":"WebSite","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/","name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","description":"Innovative Pricing: Cross-Industry Insights","publisher":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization","name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png","contentUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png","width":1662,"height":850,"caption":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025"},"image":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/3826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages"}],"about":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/types\/event_speakers_pages"}],"version-history":[{"count":1,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/3826\/revisions"}],"predecessor-version":[{"id":3828,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/3826\/revisions\/3828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/media\/3827"}],"wp:attachment":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/media?parent=3826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/categories?post=3826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/tags?post=3826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}