{"id":3495,"date":"2025-03-11T11:31:56","date_gmt":"2025-03-11T11:31:56","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?post_type=event_speakers_pages&#038;p=3495"},"modified":"2025-03-24T11:36:31","modified_gmt":"2025-03-24T11:36:31","slug":"gustavo-mendonca","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/gustavo-mendonca\/","title":{"rendered":"Gustavo Mendon\u00e7a"},"content":{"rendered":"<p>I am an artificial intelligence and forecasting enthusiast. Economist &amp; Statistician by training, with 15 years of experience in data analytics and forecasting, I\u2019m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools development in the FMCG industry. I currently lead several digital PODs at Kraft Heinz to build revenue management, marketing, demand planning, and sales cloud-based, AI-powered applications. Our digital products use advanced machine learning models and cloud-based technology to improve our forecasting performance, optimize our pricing, assortment, and promotional plans, integrating Big Data, and incorporating insights from economic theory and behavioral economics to transform how the company operates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am an artificial intelligence and forecasting enthusiast. Economist &amp; Statistician by training, with 15 years of experience in data analytics and forecasting, I\u2019m passionate about how AI can transform our lives. My past experience ranges from macroeconomic research and strategy in the investment management industry, to revenue growth management and predictive analytics digital tools [&hellip;]<\/p>\n","protected":false},"featured_media":3496,"parent":0,"menu_order":3,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3495","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gustavo Mendon\u00e7a - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/gustavo-mendonca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gustavo Mendon\u00e7a - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"og:description\" content=\"I am an artificial intelligence and forecasting enthusiast. 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