{"id":3360,"date":"2025-02-25T12:03:04","date_gmt":"2025-02-25T12:03:04","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?post_type=event_speakers_pages&#038;p=3360"},"modified":"2025-03-24T11:44:15","modified_gmt":"2025-03-24T11:44:15","slug":"andy-obrien","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/andy-obrien\/","title":{"rendered":"Andy O&#8217;Brien"},"content":{"rendered":"<p>Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM\/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury\u2019s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG &amp; Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip. Andy is also a Professor in Pricing at the Graduate Business School at UCD Dublin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM\/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury\u2019s. He has held senior roles in Category Management, CMI, [&hellip;]<\/p>\n","protected":false},"featured_media":3362,"parent":0,"menu_order":35,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3360","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andy O&#039;Brien - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/andy-obrien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andy O&#039;Brien - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"og:description\" content=\"Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. 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