{"id":2623,"date":"2024-12-05T10:00:30","date_gmt":"2024-12-05T10:00:30","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?post_type=event_speakers_pages&#038;p=2623"},"modified":"2025-03-24T11:38:31","modified_gmt":"2025-03-24T11:38:31","slug":"ignasi-moreno-zazo","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/","title":{"rendered":"Ignasi Moreno Zazo"},"content":{"rendered":"<p>Pricing &amp; Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing &amp; Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&amp;L. We have developed our new Pricing policy and have set up the strategy and tactics needed to manage pricing in terms of KPIs, visualization, processes as well as establish a revenue culture in the company.<\/p>\n<p>I studied Business Administration and I hold an Executive Master in Business Analytics at Esade Business School. I also participate as a mentor at Esade in Digital Mindset subject related to technology and digitalization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing &amp; Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing &amp; Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&amp;L. We have developed our new Pricing policy and have set up the [&hellip;]<\/p>\n","protected":false},"featured_media":2625,"parent":0,"menu_order":14,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-2623","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"og:description\" content=\"Pricing &amp; Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing &amp; Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&amp;L. We have developed our new Pricing policy and have set up the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/\" \/>\n<meta property=\"og:site_name\" content=\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T11:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2481\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/\",\"name\":\"Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"isPartOf\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg\",\"datePublished\":\"2024-12-05T10:00:30+00:00\",\"dateModified\":\"2025-03-24T11:38:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg\",\"contentUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg\",\"width\":2481,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Event Speakers\",\"item\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ignasi Moreno Zazo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\",\"name\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"description\":\"Innovative Pricing: Cross-Industry Insights\",\"publisher\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization\",\"name\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png\",\"contentUrl\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png\",\"width\":1662,\"height\":850,\"caption\":\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025\"},\"image\":{\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/","og_locale":"en_US","og_type":"article","og_title":"Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","og_description":"Pricing &amp; Analytics Manager at Frit Ravich, a leading company in food distribution in Spain. I lead the Pricing &amp; Analytics team aiming to optimize and increase the revenue of the company implementing actions based on price, promotion and all related with P&amp;L. We have developed our new Pricing policy and have set up the [&hellip;]","og_url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/","og_site_name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","article_modified_time":"2025-03-24T11:38:31+00:00","og_image":[{"width":2481,"height":2560,"url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/","name":"Ignasi Moreno Zazo - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","isPartOf":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage"},"image":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage"},"thumbnailUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg","datePublished":"2024-12-05T10:00:30+00:00","dateModified":"2025-03-24T11:38:31+00:00","breadcrumb":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#primaryimage","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg","contentUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/12\/Ignasi-Moreno_picture2023-NEW-1-scaled.jpg","width":2481,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/ignasi-moreno-zazo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/events.pricingplatform.com\/fmcg-2025\/"},{"@type":"ListItem","position":2,"name":"Event Speakers","item":"https:\/\/events.pricingplatform.com\/fmcg-2025\/event_speakers_pages\/"},{"@type":"ListItem","position":3,"name":"Ignasi Moreno Zazo"}]},{"@type":"WebSite","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#website","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/","name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","description":"Innovative Pricing: Cross-Industry Insights","publisher":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#organization","name":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/","url":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png","contentUrl":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230322611.png","width":1662,"height":850,"caption":"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum 2025"},"image":{"@id":"https:\/\/events.pricingplatform.com\/fmcg-2025\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/2623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages"}],"about":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/types\/event_speakers_pages"}],"version-history":[{"count":3,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/2623\/revisions"}],"predecessor-version":[{"id":2639,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/event_speakers_pages\/2623\/revisions\/2639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/media\/2625"}],"wp:attachment":[{"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/media?parent=2623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/categories?post=2623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/fmcg-2025\/wp-json\/wp\/v2\/tags?post=2623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}